Summary

Business: More Than Coffee! Lounge, Restaurant

Pluses: Strong and simple layout, suitably soothing colors, readable font and text, effective graphics

Minuses: Too much text, blank back

What’s great about it

I love the mood of this card. The flowing lava lamp background appropriately resembles cream being stirred into coffee. The logo is a series of coffee-colored arcs, loops, and swoops at the top, while the bottom is a solid band that grounds (no pun intended!) the design . It feels both refined and fun, sleek and a bit silly.

The layout is common for vertically oriented business cards: centered text, logo at the top, and content below. The rare find is plenty of space between lines of text. The font is wee, but the extra space keeps each line readable. It also helps that related content is grouped by extra space above and below.

The text can get away with being so teeny because the font is clean and simple. Wispy details from a serif font—like Times New Roman—would have left the tiny text unreadable and cluttered the card.

Where help is needed

With such a long domain name, the email and website addresses could be pared down to clean up the bottom of the card:

• Drop the “www” from the domain name, since the “.com” at the end clearly marks it as a website address
• Drop the domain from the email address

The result would look like this:

mwiggs@

MoreThanCoffeeLounge.com

which communicates both addresses without the duplicate content that burdens the card.

And like many business cards, unfortunately, the back is blank. Because this coffee shop does indeed have more than coffee, there are lots of options for the back:

• a map of their location
• shop hours
• a list of their specialty items: fresh pastries and array of milks (soy, rice, and almond)
• a list of their Signature Drinks
• the daily soup schedule
• an abbreviated sandwich menu
• a reminder of special services: catering, private event hosting, and free WiFi
• a list or schedule of upcoming events
• Loyal Lounger program benefits

What would you do to improve this business card? Leave a comment…

Tagged as: build_it_better