Comments on: Do You Have Secret Business Syndrome?

By: Imama

Imama — Sat, 14 Mar 2009 00:31:34 +0000

Hi Crystal, thanks for your post about Secret Business Syndrome, that’s important for my reference.

By: Carleton

Carleton — Fri, 17 Oct 2008 14:44:29 +0000

I am seeing this so frequently in business. I get business cards like this all the time. But, in order to be good in business, you HAVE to be an effective marketer. And, part of doing that is getting your name out there to the public.

I talk with people all the time about this. You have have to get comfortable with getting your name out in public. Your name is your “marketing calling card”.

By: Henry Identity

Henry Identity — Sat, 23 Aug 2008 10:29:56 +0000

Keeping business in secret (so called “gray zone”) is very prevelaent in Poland, because of high cost of monthly charges for Social Security (old society). I think it will change in over 10 years…

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The Unofficial Microbusiness Guide to Good People | Big Bright Bulb — Thu, 03 Apr 2008 20:31:06 +0000

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puntiglio.com » Something completely different… — Wed, 02 Apr 2008 14:53:44 +0000

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Re-Tweeted - Top Post Titles — Wed, 02 Apr 2008 09:15:29 +0000

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By: Sun Tzu on Business Tactics - Part 3 of 6 | OnYourBusiness

Sun Tzu on Business Tactics - Part 3 of 6 | OnYourBusiness — Tue, 01 Apr 2008 18:58:14 +0000

[...] Do people even know your business exists? [...]

By: The Holy Grail of Swag | Big Bright Bulb

The Holy Grail of Swag | Big Bright Bulb — Mon, 31 Mar 2008 01:35:51 +0000

[...] window sticker I own a car, but I don’t put identifying stickers on it. Anonymity is bad for business growth, but good for personal [...]

By: Crystal

Crystal — Thu, 27 Mar 2008 16:27:06 +0000

@Naomi — Thanks for dropping in

And exactly. A lack of confidence, and also a lack of investment…not just in dollars, though that likely factors in somehow.

Funny that Big Electronics doesn’t get it, but Big Fast Food does. When I was mystery shopping, getting the server’s name was critical. The shop lost points if the server’s nametag was unreadable, blank, or absent.

By: Naomi Dunford

Naomi Dunford — Thu, 27 Mar 2008 04:47:14 +0000

HA! Nameless cards are the worst! While completely unforgivable in small biz, it’s still pretty bad in big biz. When we were looking for a big screen TV, we went to a lot of places and got handed business cards for Future Shop, Best Buy, Sony Store, that kinda thing. Not a name among them. I know that’s very likely corporate policy, but it’s a dumb corporate policy.

It says to me, “My employers have so little faith in my capacity to do my job that they will not be keeping me on for long enough to justify the expense of printing my name on a card.” Um, no. Thank you, but no.