Comments on: Optimizing the Power of Free http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/ Ideas & tools for tiny businesses with tinier budgets Fri, 12 Mar 2010 20:15:23 +0000 http://wordpress.org/?v=2.9 hourly 1 By: David Brookman http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-6768 David Brookman Tue, 12 May 2009 11:19:25 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-6768 Thanks a lot for the great posts. I think i will be offering a freebies on my website soon. Some really good ideas here. Thanks a lot for the great posts. I think i will be offering a freebies on my website soon. Some really good ideas here.

]]> By: Would You Like A Free Sample? | Big Bright Bulb http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-5835 Would You Like A Free Sample? | Big Bright Bulb Mon, 20 Apr 2009 18:45:38 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-5835 [...] said, free can be fantastic and there are plenty of real-world examples where free samples are done right. Here are a few from [...] [...] said, free can be fantastic and there are plenty of real-world examples where free samples are done right. Here are a few from [...]

]]> By: David Johnson http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-3887 David Johnson Wed, 26 Nov 2008 23:50:05 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-3887 I have a program I put together where I send out small notepads with my contact information on it that I instruct people to keep by their phones along with a pen to jot down notes during a phone call. I send these out about twice a month and spend about $250 a month on it. It works very well and ensures that I am always in front of the customer, literally, because I have my picture on the notebooks. I have a program I put together where I send out small notepads with my contact information on it that I instruct people to keep by their phones along with a pen to jot down notes during a phone call. I send these out about twice a month and spend about $250 a month on it.

It works very well and ensures that I am always in front of the customer, literally, because I have my picture on the notebooks.

]]> By: faye http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-3631 faye Sat, 08 Nov 2008 05:31:40 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-3631 Hey Crystal, thanks for the suggestion. sometimes, it's hard to pick the right gifts for your customers. Not to mention turning them to fans. It'll be worth a try. Hey Crystal, thanks for the suggestion. sometimes, it’s hard to pick the right gifts for your customers. Not to mention turning them to fans. It’ll be worth a try.

]]> By: Roger Hamilton http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-3586 Roger Hamilton Sun, 02 Nov 2008 06:23:40 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-3586 Hey, great post you have! I liked how you organized it accordingly. Thanks for sharing! Hey, great post you have! I liked how you organized it accordingly. Thanks for sharing!

]]> By: Kay http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-293 Kay Thu, 17 Apr 2008 19:30:10 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-293 I found your blog via Google while searching for personalized golf bags and your post regarding ing the Power of Free | Big Bright Bulb looks very interesting to me. I always enjoy coming to this site because you offer great tips and advice for people like me who can always use a few good pointers. I will be getting my friends to pop around fairly soon. I found your blog via Google while searching for personalized golf bags and your post regarding ing the Power of Free | Big Bright Bulb looks very interesting to me. I always enjoy coming to this site because you offer great tips and advice for people like me who can always use a few good pointers. I will be getting my friends to pop around fairly soon.

]]> By: Kay http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-247 Kay Sat, 12 Apr 2008 01:24:46 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-247 I found your blog via Google while searching for golf gag gifts and your post regarding ing the Power of Free | Big Bright Bulb looks very interesting to me. I just wanted to tell you that your site is really awesome and is of a fantastic quality. The content is great and I will be returning. I found your blog via Google while searching for golf gag gifts and your post regarding ing the Power of Free | Big Bright Bulb looks very interesting to me. I just wanted to tell you that your site is really awesome and is of a fantastic quality. The content is great and I will be returning.

]]> By: The Holy Grail of Swag | Big Bright Bulb http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-75 The Holy Grail of Swag | Big Bright Bulb Mon, 31 Mar 2008 01:39:14 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-75 [...] is, it doesn’t look like the odds are in our favor. Still, we’re not helpless. We can carefully select the gift and the recipient, and also learn from other folks’ swag [...] [...] is, it doesn’t look like the odds are in our favor. Still, we’re not helpless. We can carefully select the gift and the recipient, and also learn from other folks’ swag [...]

]]> By: Kyle Claypool / OnYourBusiness http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-65 Kyle Claypool / OnYourBusiness Sun, 30 Mar 2008 18:20:40 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-65 Crystal, Another great post. I've lost track of all the crappy free giveaways from various conventions I have attended. Some make great gag gifts for friends though, like this creepy stuffed mascot of an old man holding a golf club I got a few months back (basically it was this guy as a stuffed animal: http://larryroesch.com) I think it's important that your free stuff be both useful to your potential customer and relevant to your business. I don't need another stress ball with a company's logo on it - my dogs have enough toys as it is. One of the nicest free gifts I've seen was a mini USB Flash drive with the company's logo on it. When I plugged it in, I found a little video presentation about the company and their portfolio of work. Crystal,

Another great post. I’ve lost track of all the crappy free giveaways from various conventions I have attended. Some make great gag gifts for friends though, like this creepy stuffed mascot of an old man holding a golf club I got a few months back (basically it was this guy as a stuffed animal: http://larryroesch.com)

I think it’s important that your free stuff be both useful to your potential customer and relevant to your business. I don’t need another stress ball with a company’s logo on it – my dogs have enough toys as it is. One of the nicest free gifts I’ve seen was a mini USB Flash drive with the company’s logo on it. When I plugged it in, I found a little video presentation about the company and their portfolio of work.

]]> By: Crystal http://bigbrightbulb.com/2008/03/optimizing-the-power-of-free/#comment-59 Crystal Sun, 30 Mar 2008 15:48:51 +0000 http://bigbrightbulb.com/keep-in-touch/optimizing-the-power-of-free#comment-59 Jeanne -- Welcome, and thanks for your comment! What a great idea to have your logo on something everyone will be eyeing until the cake is cut. You're right to avoid a cheap cake server, too, for that same reason. Sounds like you're looking for something especially nice. If you could find a decent cake server, I'm thinking a pouf of decorative ribbon at the base of the handle may "take it up a notch"? And if you could match the ribbon to the bridesmaid's dresses, or the school colors, or the party theme color, it would be personalized for the customer as well as customized for your business. Jeanne — Welcome, and thanks for your comment!

What a great idea to have your logo on something everyone will be eyeing until the cake is cut. You’re right to avoid a cheap cake server, too, for that same reason.

Sounds like you’re looking for something especially nice. If you could find a decent cake server, I’m thinking a pouf of decorative ribbon at the base of the handle may “take it up a notch”? And if you could match the ribbon to the bridesmaid’s dresses, or the school colors, or the party theme color, it would be personalized for the customer as well as customized for your business.

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