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	<title>Comments on: The Holy Grail of Swag</title>
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	<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/</link>
	<description>Ideas &#38; tools for tiny businesses with tinier budgets</description>
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		<title>By: More Fab Swag From Capella U. [Micropost] &#124; Big Bright Bulb</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-1204</link>
		<dc:creator>More Fab Swag From Capella U. [Micropost] &#124; Big Bright Bulb</dc:creator>
		<pubDate>Thu, 12 Jun 2008 11:46:35 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-1204</guid>
		<description>[...] I wrote about Capella University&#8217;s wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn&#8217;t be topped. I [...]</description>
		<content:encoded><![CDATA[<p>[...] I wrote about Capella University&#8217;s wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn&#8217;t be topped. I [...]</p>
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		<title>By: Crystal</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-184</link>
		<dc:creator>Crystal</dc:creator>
		<pubDate>Mon, 07 Apr 2008 19:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-184</guid>
		<description>Kelly---Ahhh, so many blogs, so little time :)  I have NEA as my nearly next read, I need to finish E-Myth first...which would entail actually starting it, and then 7 Habits. So it may be a bit before I get to read it, but I am definitely looking forward to it. ~CW

ps He IS cute, in a rugged-and-clever-Daniel-Craig kind of way...</description>
		<content:encoded><![CDATA[<p>Kelly&#8212;Ahhh, so many blogs, so little time <img src='http://bigbrightbulb.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   I have NEA as my nearly next read, I need to finish E-Myth first&#8230;which would entail actually starting it, and then 7 Habits. So it may be a bit before I get to read it, but I am definitely looking forward to it. ~CW</p>
<p>ps He IS cute, in a rugged-and-clever-Daniel-Craig kind of way&#8230;</p>
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		<title>By: Kelly</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-182</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Mon, 07 Apr 2008 19:03:13 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-182</guid>
		<description>Crystal,

I think it&#039;s right around $20 at amazon. You&#039;ll never want to give it back, so definitely buy it. He&#039;s so brilliant, you&#039;ll be bookmarking every page. He has a blog http://nevereatalone.typepad.com/blog/ too. I read it regularly, but it&#039;s not as brilliant as the book.

Oh, plus he&#039;s cute. I don&#039;t say that when giving the book to male clients, but female clients notice. Hehehe.

Regards,

Kelly

&lt;em&gt;Kelly&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/265158583/2008-interview.html&#039;&gt;2008 Interview Series&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Crystal,</p>
<p>I think it&#8217;s right around $20 at amazon. You&#8217;ll never want to give it back, so definitely buy it. He&#8217;s so brilliant, you&#8217;ll be bookmarking every page. He has a blog <a href="http://nevereatalone.typepad.com/blog/" rel="nofollow">http://nevereatalone.typepad.com/blog/</a> too. I read it regularly, but it&#8217;s not as brilliant as the book.</p>
<p>Oh, plus he&#8217;s cute. I don&#8217;t say that when giving the book to male clients, but female clients notice. Hehehe.</p>
<p>Regards,</p>
<p>Kelly</p>
<p><em>Kelly&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/265158583/2008-interview.html'>2008 Interview Series</a></em></p>
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		<title>By: Crystal</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-181</link>
		<dc:creator>Crystal</dc:creator>
		<pubDate>Mon, 07 Apr 2008 18:52:05 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-181</guid>
		<description>@Kelly--Books as swag!? I love it!

And is if your recommendation for Never Eat Alone wasn&#039;t enough (and it was), I can&#039;t even hope to BookMooch it---it&#039;s on the wishlists of 78 other people, so I&#039;m wayyy down the line.

It says a lot about a book, when dozens of people want it and no one is giving up their copy in trade...

Many thanks!</description>
		<content:encoded><![CDATA[<p>@Kelly&#8211;Books as swag!? I love it!</p>
<p>And is if your recommendation for Never Eat Alone wasn&#8217;t enough (and it was), I can&#8217;t even hope to BookMooch it&#8212;it&#8217;s on the wishlists of 78 other people, so I&#8217;m wayyy down the line.</p>
<p>It says a lot about a book, when dozens of people want it and no one is giving up their copy in trade&#8230;</p>
<p>Many thanks!</p>
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		<title>By: Kelly</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-143</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Fri, 04 Apr 2008 17:53:23 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-143</guid>
		<description>Crystal,

LOL &quot;Right Size Guessing algorithm.&quot;

I want one. Then the next time I think of sending annoying golf shirts to people who don&#039;t golf with my BrainStorm logo on them... Oh, wait. I&#039;m not gonna do that.

For great ideas on how to treat prospects and customers like individual people, not like faceless potential wads of cash, read Never Eat Alone by Keith Ferrazzi. This is the swag I always give and hear raves about later, no kidding. It&#039;s the first book I&#039;ve bought in huge multiples to give away since Generation X, which was back in the Dark Ages. (I didn&#039;t give that to clients.)

Fifteen years ago, the 7 Habits blew me away and changed me as a human and as a productive professional; last year, Never Eat Alone left me thinking and re-working what it means to be a true professional once again. If you let it be, it&#039;s absolutely transformative. Love, love, love Keith Ferrazzi&#039;s work-life philosophies. It&#039;s thought-provoking, and you can put it to use instantly, too. What&#039;s better than that?

Regards,

Kelly

&lt;em&gt;Kelly&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/263913240/road-trip-guest.html&#039;&gt;Road Trip: Guest Post at Big Bright Bulb&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Crystal,</p>
<p>LOL &#8220;Right Size Guessing algorithm.&#8221;</p>
<p>I want one. Then the next time I think of sending annoying golf shirts to people who don&#8217;t golf with my BrainStorm logo on them&#8230; Oh, wait. I&#8217;m not gonna do that.</p>
<p>For great ideas on how to treat prospects and customers like individual people, not like faceless potential wads of cash, read Never Eat Alone by Keith Ferrazzi. This is the swag I always give and hear raves about later, no kidding. It&#8217;s the first book I&#8217;ve bought in huge multiples to give away since Generation X, which was back in the Dark Ages. (I didn&#8217;t give that to clients.)</p>
<p>Fifteen years ago, the 7 Habits blew me away and changed me as a human and as a productive professional; last year, Never Eat Alone left me thinking and re-working what it means to be a true professional once again. If you let it be, it&#8217;s absolutely transformative. Love, love, love Keith Ferrazzi&#8217;s work-life philosophies. It&#8217;s thought-provoking, and you can put it to use instantly, too. What&#8217;s better than that?</p>
<p>Regards,</p>
<p>Kelly</p>
<p><em>Kelly&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/263913240/road-trip-guest.html'>Road Trip: Guest Post at Big Bright Bulb</a></em></p>
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		<title>By: Crystal</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-141</link>
		<dc:creator>Crystal</dc:creator>
		<pubDate>Fri, 04 Apr 2008 17:29:24 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-141</guid>
		<description>@Naomi--Ahhh, okay. Free shipping via Mom makes far more sense than the Right Size Guessing algorithm I thought the vendor had in the back room.

@Kelly--Another great idea from the Queen: &quot;Chocolate in May, I&#039;d remember. &lt;b&gt;If you want to do something tired, do it when nobody else is doing anything.&lt;/b&gt;&quot;</description>
		<content:encoded><![CDATA[<p>@Naomi&#8211;Ahhh, okay. Free shipping via Mom makes far more sense than the Right Size Guessing algorithm I thought the vendor had in the back room.</p>
<p>@Kelly&#8211;Another great idea from the Queen: &#8220;Chocolate in May, I&#8217;d remember. <b>If you want to do something tired, do it when nobody else is doing anything.</b>&#8220;</p>
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		<title>By: Kelly</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-114</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Fri, 04 Apr 2008 01:51:51 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-114</guid>
		<description>Crystal,

I get so much stuff it&#039;s unbearable, and sadly, 95% wrong. Mugs and travel mugs galore for a picky chick who wants things to look right with the decor (and who almost never makes coffee); golf stuff (eek); various magnets, posters, etc. So much chocolate (which I do love, but ???) that I&#039;d look like Augutus Gloop if I ate it all. I toss most.

People, I design for a living. Ugly stuff that&#039;s all about you is wrong, wrong, wrong. Chocolate when everybody&#039;s giving the same thing (holidays) is NOT memorable. Now maybe I&#039;m hard to &quot;buy&quot; for. Fine, don&#039;t. One year someone made a donation in my name to a charity. That was cool, and no stuff to pitch or garage-sale later. [Chocolate in May, I&#039;d remember. If you want to do something tired, do it when nobody else is doing anything.]

Wine, on the other hand, is always welcome. Not that I&#039;ll remember you, but I&#039;ll have fun while I&#039;m not remembering. That, sadly, would make it not good from your business standpoint.

My daughter&#039;s elementary school, believe it or not, gives each student customized planners a lot like yours. (Spillproof, too, how clever of them to know kids so well.) That blew me away and made me love them forever, because I am a planner addict and now my little lady can grow up even more exactly in my image. ;)

Your posts always get me thinking!

Regards,

Kelly

&lt;em&gt;Kelly&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/262577607/inspiration-poi.html&#039;&gt;Inspiration Points: Ideas&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Crystal,</p>
<p>I get so much stuff it&#8217;s unbearable, and sadly, 95% wrong. Mugs and travel mugs galore for a picky chick who wants things to look right with the decor (and who almost never makes coffee); golf stuff (eek); various magnets, posters, etc. So much chocolate (which I do love, but ???) that I&#8217;d look like Augutus Gloop if I ate it all. I toss most.</p>
<p>People, I design for a living. Ugly stuff that&#8217;s all about you is wrong, wrong, wrong. Chocolate when everybody&#8217;s giving the same thing (holidays) is NOT memorable. Now maybe I&#8217;m hard to &#8220;buy&#8221; for. Fine, don&#8217;t. One year someone made a donation in my name to a charity. That was cool, and no stuff to pitch or garage-sale later. [Chocolate in May, I'd remember. If you want to do something tired, do it when nobody else is doing anything.]</p>
<p>Wine, on the other hand, is always welcome. Not that I&#8217;ll remember you, but I&#8217;ll have fun while I&#8217;m not remembering. That, sadly, would make it not good from your business standpoint.</p>
<p>My daughter&#8217;s elementary school, believe it or not, gives each student customized planners a lot like yours. (Spillproof, too, how clever of them to know kids so well.) That blew me away and made me love them forever, because I am a planner addict and now my little lady can grow up even more exactly in my image. <img src='http://bigbrightbulb.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Your posts always get me thinking!</p>
<p>Regards,</p>
<p>Kelly</p>
<p><em>Kelly&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperience/~3/262577607/inspiration-poi.html'>Inspiration Points: Ideas</a></em></p>
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		<title>By: Naomi Dunford</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-108</link>
		<dc:creator>Naomi Dunford</dc:creator>
		<pubDate>Thu, 03 Apr 2008 16:00:28 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-108</guid>
		<description>Oooh, and re: the t-shirt. My Mom was at a conference and she got to pick her size. Knowing she would look totally ridiculous in a ringer tee, she picked my size instead. It was like shopping, but free.

&lt;em&gt;Naomi Dunford&#039;s last blog post..&lt;a href=&#039;http://ittybiz.com/when-they-dont-get-the-joke/&#039;&gt;When They Don&#039;t Get The Joke&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Oooh, and re: the t-shirt. My Mom was at a conference and she got to pick her size. Knowing she would look totally ridiculous in a ringer tee, she picked my size instead. It was like shopping, but free.</p>
<p><em>Naomi Dunford&#8217;s last blog post..<a href='http://ittybiz.com/when-they-dont-get-the-joke/'>When They Don&#8217;t Get The Joke</a></em></p>
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		<title>By: Naomi Dunford</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-107</link>
		<dc:creator>Naomi Dunford</dc:creator>
		<pubDate>Thu, 03 Apr 2008 15:57:04 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-107</guid>
		<description>Mmm. Turkey. While there is very little that would encourage me to work outside the home, free turkeys at major gift giving occasions would be a tremendous incentive.

&lt;em&gt;Naomi Dunford&#039;s last blog post..&lt;a href=&#039;http://ittybiz.com/when-they-dont-get-the-joke/&#039;&gt;When They Don&#039;t Get The Joke&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Mmm. Turkey. While there is very little that would encourage me to work outside the home, free turkeys at major gift giving occasions would be a tremendous incentive.</p>
<p><em>Naomi Dunford&#8217;s last blog post..<a href='http://ittybiz.com/when-they-dont-get-the-joke/'>When They Don&#8217;t Get The Joke</a></em></p>
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		<title>By: Crystal</title>
		<link>http://bigbrightbulb.com/2008/03/the-holy-grail-of-swag/#comment-106</link>
		<dc:creator>Crystal</dc:creator>
		<pubDate>Thu, 03 Apr 2008 15:52:32 +0000</pubDate>
		<guid isPermaLink="false">http://bigbrightbulb.com/keep-in-touch/the-holy-grail-of-swag#comment-106</guid>
		<description>@Rick--Thanks for your comment!

This looks like a notable exception to my &quot;don&#039;t give food if you&#039;re not a restaurant&quot; position. As an incentive or promotion during the holiday season, an option/certificate to buy a turkey would be a memorable gesture, even if the turkey doesn&#039;t last beyond next-day sandwiches :)</description>
		<content:encoded><![CDATA[<p>@Rick&#8211;Thanks for your comment!</p>
<p>This looks like a notable exception to my &#8220;don&#8217;t give food if you&#8217;re not a restaurant&#8221; position. As an incentive or promotion during the holiday season, an option/certificate to buy a turkey would be a memorable gesture, even if the turkey doesn&#8217;t last beyond next-day sandwiches <img src='http://bigbrightbulb.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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