Comments on: Build It Better: Marketing With Email Courses (eCourses) http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/ Ideas & tools for tiny businesses with tinier budgets Fri, 10 Sep 2010 06:30:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jon-Paul McTavy http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-6779 Jon-Paul McTavy Tue, 12 May 2009 16:07:13 +0000 http://bigbrightbulb.com/?p=183#comment-6779 I know someone who is a phenomenal copywriter who makes ALOT of money doing it. He put together a course, and offers a free 4 part video series about it. It’s over 4 hours of video. Send every two weeks. He’s doing the opposite of Joan Stewert and at the same time it’s just as bad - because they are so far apart people completely forget they even opted into his course. I know someone who is a phenomenal copywriter who makes ALOT of money doing it. He put together a course, and offers a free 4 part video series about it. It’s over 4 hours of video. Send every two weeks. He’s doing the opposite of Joan Stewert and at the same time it’s just as bad – because they are so far apart people completely forget they even opted into his course.

]]> By: Wedding Planning http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-6717 Wedding Planning Mon, 11 May 2009 08:21:11 +0000 http://bigbrightbulb.com/?p=183#comment-6717 My feeling is that worrying about whether you have a lot to say that day is silly. Worry about whether it’s a complete thought. I think we learn a lot from what not to do’s though. Kelly took Go Daddy to task this week. It reminds me of those magazine shots with the black strip over the face and some god awful outfit <abbr><em>Recent blog post from Wedding Planning: <a href="http://www.weddingtimes.com/yellow-grey-fuchsia-wedding/">A Yellow + Grey + Fuchsia Wedding</a></abbr></em> My feeling is that worrying about whether you have a lot to say that day is silly. Worry about whether it’s a complete thought. I think we learn a lot from what not to do’s though. Kelly took Go Daddy to task this week. It reminds me of those magazine shots with the black strip over the face and some god awful outfit

Recent blog post from Wedding Planning: A Yellow + Grey + Fuchsia Wedding

]]> By: Jon-Paul McTavy http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-5784 Jon-Paul McTavy Sun, 19 Apr 2009 15:55:53 +0000 http://bigbrightbulb.com/?p=183#comment-5784 wow!!! I honestly think the glut of poor marketing and websites we are seeing is out of ignorance and the desire to ;do it yourself’ of so many people. They hear that they can make money with adsense - they see every website HAS adsense. They have 100 tips to share? Well why not have 1 tip go out every day? That would be ALOT of great free information and people will love it!thank you!!! wow!!! I honestly think the glut of poor marketing and websites we are seeing is out of ignorance and the desire to ;do it yourself’ of so many people. They hear that they can make money with adsense – they see every website HAS adsense. They have 100 tips to share? Well why not have 1 tip go out every day? That would be ALOT of great free information and people will love it!thank you!!!

]]> By: Jim Spence http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-2385 Jim Spence Tue, 26 Aug 2008 19:28:43 +0000 http://bigbrightbulb.com/?p=183#comment-2385 Tuesday I was searching for Blogs related to email topics but more specifically to email marketing roi. I found your blog and find it intersting. Tuesday I was searching for Blogs related to email topics but more specifically to email marketing roi. I found your blog and find it intersting.

]]> By: Build It Better: Doodlefinder.com | Big Bright Bulb http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-1216 Build It Better: Doodlefinder.com | Big Bright Bulb Fri, 13 Jun 2008 21:52:37 +0000 http://bigbrightbulb.com/?p=183#comment-1216 [...] previous Build It Better articles we learned how not to administer an ecourse, poked at PDF ebooks, and redesigned some business [...] [...] previous Build It Better articles we learned how not to administer an ecourse, poked at PDF ebooks, and redesigned some business [...]

]]> By: 15 Business Lessons From Wile E. Coyote, Super Genius | Big Bright Bulb http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-863 15 Business Lessons From Wile E. Coyote, Super Genius | Big Bright Bulb Thu, 22 May 2008 23:02:29 +0000 http://bigbrightbulb.com/?p=183#comment-863 [...] and even stuff that pisses me off [...] [...] and even stuff that pisses me off [...]

]]> By: Crystal http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-821 Crystal Wed, 21 May 2008 16:28:46 +0000 http://bigbrightbulb.com/?p=183#comment-821 @Shawn -- Oops, missed your short comment on short posts ;) I don't believe that short posts will cloak crappy blogging, and I also don't think you'll need to worry about that when you get one started :D @Shawn — Oops, missed your short comment on short posts ;)

I don’t believe that short posts will cloak crappy blogging, and I also don’t think you’ll need to worry about that when you get one started :D

]]> By: Crystal http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-820 Crystal Wed, 21 May 2008 16:26:07 +0000 http://bigbrightbulb.com/?p=183#comment-820 @Shaw---Howdy, and great comment(s)! Two things You said: "I honestly think the glut of poor marketing and websites we are seeing is out of ignorance and the desire to 'do it yourself’ of so many people." And I see a lot of that all over. Many people get Microsoft Office and know it gives them the power to make things. But some people get Office and think using Access, Excel, Word, and Publisher makes them a star Developer, Data Analyst, Author, Graphic Designer (intentional caps there). Maybe I'm being a snob, but here's the thing: Office is a grand tool with a vast support network, but labeling myself a Graphic Designer because I can use Publisher is like saying that I'd be a Painter if I was holding a paintbrush. I'd be capable of 'painting' for certain, and if I have some inherent skills, maybe a 'painter', but just because I'm <i>able</i> doesn't mean I'm <i>skilled</i>. There's a dif between being a painter and a Painter. Touching again on what I said earlier, if folks wield Adsense without knowing how it works, or who's making the big money and why, they're going to be disappointed. Many of the people I've read who earn big bucks with Adsense have mad traffic one of two ways: 1) a sticky, single-focused site with mad traffic like a forum, or 2) mad traffic via sum from dozens (if not hundreds) of varying niche sites. As for your friend the copywriter, I've heard two weeks as a good distribution if you're starting out. I know of a research consultant that blew the top off her microbusiness in 8 months with a monthly newsletter. That said, he'd do well to watch his stats, I think? Maybe if there's a trend to drop off halfway through, it could be worth trying weekly for awhile to see if the follow-through improves. As I look at new directions for the blog and my other projects, my worst fear is that I'll be one of those "doing their best...and really doing a bad job of it" people LoL But hey...no try, no win! Thanks again :) @Shaw—Howdy, and great comment(s)! Two things

You said: “I honestly think the glut of poor marketing and websites we are seeing is out of ignorance and the desire to ‘do it yourself’ of so many people.”

And I see a lot of that all over. Many people get Microsoft Office and know it gives them the power to make things. But some people get Office and think using Access, Excel, Word, and Publisher makes them a star Developer, Data Analyst, Author, Graphic Designer (intentional caps there). Maybe I’m being a snob, but here’s the thing:

Office is a grand tool with a vast support network, but labeling myself a Graphic Designer because I can use Publisher is like saying that I’d be a Painter if I was holding a paintbrush. I’d be capable of ‘painting’ for certain, and if I have some inherent skills, maybe a ‘painter’, but just because I’m able doesn’t mean I’m skilled. There’s a dif between being a painter and a Painter.

Touching again on what I said earlier, if folks wield Adsense without knowing how it works, or who’s making the big money and why, they’re going to be disappointed. Many of the people I’ve read who earn big bucks with Adsense have mad traffic one of two ways: 1) a sticky, single-focused site with mad traffic like a forum, or 2) mad traffic via sum from dozens (if not hundreds) of varying niche sites.

As for your friend the copywriter, I’ve heard two weeks as a good distribution if you’re starting out. I know of a research consultant that blew the top off her microbusiness in 8 months with a monthly newsletter. That said, he’d do well to watch his stats, I think? Maybe if there’s a trend to drop off halfway through, it could be worth trying weekly for awhile to see if the follow-through improves.

As I look at new directions for the blog and my other projects, my worst fear is that I’ll be one of those “doing their best…and really doing a bad job of it” people LoL But hey…no try, no win!

Thanks again :)

]]> By: Big Bright Bulb’s Strategic Collaboration And Consulting Services | Big Bright Bulb http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-797 Big Bright Bulb’s Strategic Collaboration And Consulting Services | Big Bright Bulb Tue, 20 May 2008 17:22:16 +0000 http://bigbrightbulb.com/?p=183#comment-797 [...] the positive feedback on the Alexandria Brown/1000 True Fans case study and last week’s Publicity Hound critique, I’d like to introduce Big Bright Bulb’s strategic collaboration and consulting [...] [...] the positive feedback on the Alexandria Brown/1000 True Fans case study and last week’s Publicity Hound critique, I’d like to introduce Big Bright Bulb’s strategic collaboration and consulting [...]

]]> By: Shawn http://bigbrightbulb.com/2008/05/build-it-better-marketing-with-email-courses-ecourses/#comment-794 Shawn Tue, 20 May 2008 17:00:12 +0000 http://bigbrightbulb.com/?p=183#comment-794 Also - I agree - as long as you've got good content the length doesn't matter. If you can pull me in early - i'll stay as long as it takes. The whole "Short Post is Best' philosophy is really out there for the bloggers that just aren't that good (Like I'll need to be). Also – I agree – as long as you’ve got good content the length doesn’t matter.

If you can pull me in early – i’ll stay as long as it takes.

The whole “Short Post is Best’ philosophy is really out there for the bloggers that just aren’t that good (Like I’ll need to be).

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