Lots of ways to read that title, eh?
“What am I doing here?!”
That was my first thought today when I woke up to a cloudy, chilly morning in my boring-ass Maryland suburb. Just yesterday I savored a bright, hot day at a Jamaican resort halfway between Negril and Montego Bay. Expenses-paid and all-inclusive, no less. Way fun for the two days it lasted, I tell ya.
“What am I doing here?…”
And that was what I thought when I logged in to write today’s post. There’s lots I definitely want to be doing, like reading and learning and listening and helping and spreading the word about good stuff and swapping ideas and making a business out of it.
How best to do that has been a little grey… but now I have a simmering, slightly glimmering idea. And I have a question for you:
Have you read my Making a Million with 1000 True Fans series?
It’s a case study on an internet marketing business where I assessed her products and prices, and also her newsletter and teleseminar content going back a year or so.
I made some conservative assumptions and found that yeah, a large following is handy but it doesn’t even take 1000 true fans to make a hefty nut if you strategize well and price effectively. Not a new theory, of course, but seeing it in action was fascinating for all of us…lots of great comments on those posts.
And soooo…I’ve been thinking it may be cool to do more online business case studies. Maybe make this blog mostly case studies. Maybe even only case studies.
Because there are lots of people making money online—some make big dollars, some don’t…some have offline businesses, some don’t…some offer services, some sell products, some do both.
And really, at the core, in theory, there aren’t that many ways to do it: ebooks, affiliate sales, joint ventures, advertising, etc.
BUT!…
There’s mad variety to how real-live businesses combine those money-makers: folks tweak typical strategies to suit their niches and markets, they stand out by their unique clevernesses, and then they keep everything running with just a few perfect tools.
When I think about doing more case studies and putting them out here, I imagine there would be lots for us to learn and plenty to chew on…plenty for us to disagree on and ponder on, and on and on, and best of all: that you’ll discover something(s) that will work great for you and whatever it is that you’re doing.
So I have another question for you:
Would you like to see more online business case studies?
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Tweet me @bigbrightbulb or shoot me an email at crystal+at+bigbrightbulb+dot+com.
Big thanks,
