May
16
Build It Better: Marketing With Email Courses (eCourses)
Filed Under Build It Better, In General | 37 Comments
Image credit: Mzelle Biscotte
When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly.
For example, I was chatting with Tonya from Fake It Until You Make It [an informative ezine I scavenge for free and affordable business tools to review] and she mentioned a free publicity ecourse that had really good content in a not-really-good delivery format.
Based on the ecourse description, I agreed with her assessment that it was overwhelming, but I signed up for it anyway. When the first lesson arrived, what I saw had me wondering if there was something sinister afoot. Read more
Apr
17
Adobe’s PDF (Portable Document Format) files are an author’s BFF, and for good reasons. PDF documents:
- Can be secured against editing, copying, and printing
- Maintain the appearance of the original document
- Can be optimized for small file size
- Can be read on any (maybe every) computing platform and operating system with Adobe’s free Acrobat Reader
- Have reader-friendly features such as hyperlinks, text search, bookmarks, and various viewing and navigation options
I’m a bookworm from wayyyy back, but in many ways I believe PDFs are better than paper, with some clear advantages for business use: Read more
Mar
12
Build a Better Business Card #02
Filed Under Build It Better, Look The Part | 11 Comments
Summary
Business: More Than Coffee! Lounge, Restaurant
Pluses: Strong and simple layout, suitably soothing colors, readable font and text, effective graphics
Minuses: Too much text, blank back
What’s great about it
I love the mood of this card. The flowing lava lamp background appropriately resembles cream being stirred into coffee. The logo is a series of coffee-colored arcs, loops, and swoops at the top, while the bottom is a solid band that grounds (no pun intended!) the design . It feels both refined and fun, sleek and a bit silly. Read more
Mar
5
Build a Better Business Card #01
Filed Under Build It Better, Look The Part | 3 Comments
Business: A Tangled Skein, Retail - Craft (Knitting)
Pluses: Strong and simple layout, affordable high-impact color, appropriate font and text, effective graphics
Minuses: Text lacks hierarchy, blank back
What’s great about it
I love the straightforward layout of this card. The business name is the “headline”, and is aligned to the right and gives their bright, whimsical logo an eye-catching place at the top left. Read more
Whew! Taking a short break from blogging, folks. More posts coming soon. Thanks for your patience!
Subscribe to full feed