Category Archives: Look The Part

Manage Customer Expectations With Your Business Card

Sam Leader of Flying Solo offered this story on setting expectations for customer contact: she got an immediate---though automated---company email reply that promised someone would "get back in touch soon". Months later she still hasn't heard from ...

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Build a Better Business Card #02

Summary Business: More Than Coffee! Lounge, Restaurant Pluses: Strong and simple layout, suitably soothing colors, readable font and text, effective graphics Minuses: Too much text, blank back What's great about it I love the mood of ...

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Beating Corporate Flunkies at the Name Game

It's unavoidable. You'll be attending a conference or seminar and be introduced to a "Director of East Coast Operations", a "Vice President of Development, United States", or a "CEO of Everything, Everywhere". So what do you, Master of Your Own ...

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Build a Better Business Card #01

Business: A Tangled Skein, Retail - Craft (Knitting) Pluses: Strong and simple layout, affordable high-impact color, appropriate font and text, effective graphics Minuses: Text lacks hierarchy, blank back What's great about it I love the straightforward layout of this card. The ...

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Business Card Gallery Showcase: Beyond the Template

Thanks to Microsoft's Design Gallery, VistaPrint, and others, there's no shortage of business card templates---quantity and variety aren't a problem. The problem is: there are only a handful of truly eye-catching business card designs among the hundreds of templates provided. Unfortunately, these gems will also appeal to other folks with good taste. Using a template risks ...

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