Sam Leader of Flying Solo offered this story on setting expectations for customer contact: she got an immediate—though automated—company email reply that promised someone would “get back in touch soon”. Months later she still hasn’t heard from them.
She notes her frustration isn’t because they didn’t reply, but because they failed to keep the promise they [...]
Summary
Business: More Than Coffee! Lounge, Restaurant
Pluses: Strong and simple layout, suitably soothing colors, readable font and text, effective graphics
Minuses: Too much text, blank back
What’s great about it
I love the mood of this card. The flowing lava lamp background appropriately resembles cream being stirred into coffee. The logo is a series of coffee-colored arcs, loops, and [...]
It’s unavoidable. You’ll be attending a conference or seminar and be introduced to a “Director of East Coast Operations”, a “Vice President of Development, United States”, or a “CEO of Everything, Everywhere”.
So what do you, Master of Your Own Microbusiness, introduce yourself as?
Who the heck are ya?
You own your business, but doesn’t “Owner” sound inactive? [...]
Business: A Tangled Skein, Retail – Craft (Knitting)
Pluses: Strong and simple layout, affordable high-impact color, appropriate font and text, effective graphics
Minuses: Text lacks hierarchy, blank back
What’s great about it
I love the straightforward layout of this card. The business name is the “headline”, and is aligned to the right and gives their bright, whimsical logo an [...]
Thanks to Microsoft’s Design Gallery, VistaPrint, and others, there’s no shortage of business card templates—quantity and variety aren’t a problem. The problem is: there are only a handful of truly eye-catching business card designs among the hundreds of templates provided.
Unfortunately, these gems will also appeal to other folks with good taste. Using a template risks [...]
