No logo? Find one at the morgue…
Filed Under Look The Part | 6 Comments
“The first thing you do when you start an organization is get a logo.”
~ Colin Powell, former US Secretary of State
To be creditable as a business you absolutely, positively have to have a logo. Corporate giants are so enamored with logos they spend millions on the perfect visual for their product or service.
And they’re right to do so: it’s important to have a symbol that distills your business concept, uniquely represents your business, and communicates your personal style.
Note that not all logos are images, like the Nike swoosh. A logo can also be text, like Coca-Cola’s recognizable script. However you work it, a logo is a critical part of your business identity. If you have one, great! If you don’t have one, you gotta get one. Start it today… Read more
Logo Design: Links and Books
Filed Under Links & Books, Look The Part | 1 Comment
« No Logo? Find one at the morgue
Logo Ideas On The Web
IdeaBook
Chuck Green’s site has instructions on creating a distinctive logo from clipart and a visual guide to the logo design process.
Books With And About Logos
Letterhead & Logo Design 10
by Top Design Studio
Logo Design That Works
by Lisa Silver and Cheryl Cullen
Got a favorite website or book on logo design? Lemme know down below!
Identity Package for Your Micro-Business
Filed Under Look The Part | 2 Comments
“You recognize that famous sign?”
~ Zorro
It’s no accident that designers call your coordinated set of business cards, letterhead and forms a “visual identity package”. Your skills and effort are the brains behind the business, but the items you distribute present its unique personality.
This is why it’s critical to have interesting and memorable materials that are uniquely yours.
Beyond Your Inkjet
Still, printing services can be expensive, so most micro-business owners make do with home office tools and materials to save money. Unfortunately, most pieces are printed with run-of-the-mill inkjet printers with lukewarm results. With fuzzy images and indistinct text, they scream “Amateur!” at every reader. Read more
Identity Package: Links And Books
Filed Under Links & Books, Look The Part | 2 Comments
« An Identity Package For Your Micro-Business
Identity Packages On The Web
The Print Guide
The Print Guide has compiled a list of the printing industry’s top suppliers to make shopping for printing services more convenient. Arranged by category (cards and forms, stationery, labels, etc.) with feature articles and an extensive Printing FAQ.
Do-It-Yourself Identity Packages
iPrint
Upload your logo to their site and use their templates and easy-to-use web interface to design your items. If you would rather do your own layout, don’t let the templates on the first pages discourage you-everything is customizable. Online ordering and plenty of shipping options. Read more
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