Shopping Carts: 25 Nifty Features for Under $25/mth

In reviewing shopping carts for the Guide, I found a heap of nifty, useful features that I didn’t expect to see in affordable carts.
I was also surprised that shopping carts can have multiple plans—like Basic, Business, and Pro—that differ by the number of products or bandwidth, yet have all the same features. So even if [...]

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Shopping Carts: Fees, Licenses, and When Free Ain’t Free

Here are a few thoughts on how pricing works with shopping carts, based on the 12 carts I’m reviewing for the Guide. Like most things about shopping carts, there’s no right answer, there’s just what’s right for you—
Software License vs. Monthly Subscription
With some paid shopping carts you invest all the cash up front, with [...]

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Shopping Carts That Didn’t Make the Cut

I took a detailed glance at 26 shopping carts to find 10 or 12 to review for the Guide. And yes, that’s a lot of carts.
And though I whined my way through the middle part, WOW, did I learn a lot.
First, features I thought would be hard-to-find were found in most carts…nifty bits like one-page [...]

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Too Many Shopping Carts, Too Little Wine

Well, I went after an ice cube and found an iceberg.
I had that bunch of questions on shopping carts, and then I selected a bunch of carts to throw the questions at.
By the end of the first day, I had added 10 more questions and 2 more carts. By the end of the week, I [...]

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Selling Beyond the Buy Button

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The things we go through to get folks to click that button.
To create the sales page, we—

Sweat blood over the perfect headline
Labor over the list of benefits
Not the features, never the features…sell the sizzle, not the steak, blah blah
Corral testimonials from famous folk (or scavenge ‘em from whoever we can find) and
Craft a no-risk money-back [...]

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