Here are a few thoughts on how pricing works with shopping carts, based on the 12 carts I’m reviewing for the Guide. Like most things about shopping carts, there’s no right answer, there’s just what’s right for you—
Software License vs. Monthly Subscription
With some paid shopping carts you invest all the cash up front, with [...]
I took a detailed glance at 26 shopping carts to find 10 or 12 to review for the Guide. And yes, that’s a lot of carts.
And though I whined my way through the middle part, WOW, did I learn a lot.
First, features I thought would be hard-to-find were found in most carts…nifty bits like one-page [...]
Well, I went after an ice cube and found an iceberg.
I had that bunch of questions on shopping carts, and then I selected a bunch of carts to throw the questions at.
By the end of the first day, I had added 10 more questions and 2 more carts. By the end of the week, I [...]
·
The things we go through to get folks to click that button.
To create the sales page, we—
Sweat blood over the perfect headline
Labor over the list of benefits
Not the features, never the features…sell the sizzle, not the steak, blah blah
Corral testimonials from famous folk (or scavenge ‘em from whoever we can find) and
Craft a no-risk money-back [...]
·
When you write a book, you ask us for very little. When you wrote Unleashing the Ideavirus, you asked us to share. When you wrote Purple Cow, you asked us to be remarkable. In The Dip, you asked us to quit when we should (and not when we shouldn’t), and in Permission Marketing, you asked [...]
