Did you catch the 3-part case study about Alexandria Brown’s information marketing money machine? The one where Ali provides 750 Silver Mastermind group members with exclusive access to monthly teleseminars at $47 per month?
The membership fees total $423,000 annually. Yup.
So anyway, this post is an extension of Part 1’s “Selling access to information”. If you missed the series or want a refresher, read: Making a Million With 1000 True Fans: Be a Toll Booth on the Information Highway.
Image credit: *** ___ The System ***
Yesterday I got the inside scoop on a new Ali Brown product. At least, it was new to the Scooper…Scoopee? Anyway…
A Silver Mastermind group member said Ali is offering CD recordings of their monthly teleseminars for $47.
This made no sense to me because the Silver membership already includes a CD-by-mail of that month’s teleseminar. Also, members can download the calls from their exclusive access area.
My question was, “If the members already get a CD by mail, and they can download the calls whenever they want, why would they buy another CD?”
And then Ms. Scoop clued me in— Read more
Making a Million With 1000 True Fans Wrap-Up: Between the Lines
Filed Under In General | 18 Comments
This series starts with an introduction to the 1000 True Fans concept and solopreneur Alexandria Brown. The first part demonstrates that hundreds of thousands of dollars can come from a handful of manageable online income streams. The second part highlights three keys to attractive big-ticket VIP memberships and events and finds us exceeding our $1,000,000 goal with only 441 True Fans. The last part outlines the hands-off workstyle that enables Ali to get lots done and still have a life.
You may want to read these earlier posts for context on today’s topic. And nope, this is not a sponsored case study.
“Reading between the lines”; cc Emuishere Peliculas, courtesy of Flickr
Whew! Well, this topic has run out of steam and so have I 
But there are still elements to the case study that need mentioning, even if they don’t fit tidily into categories…or maybe especially because they don’t. Some go along with the great comments on these posts, where folks clearly picked up—and picked at—what wasn’t expressly written.
So to wrap up the series, here are some of my untidy, uncategorized, yet-unsaid thoughts, feelings, beliefs, and assumptions about Alexandria Brown’s business structure/model: Read more
Making a Million With 1000 True Fans: Get a Life With Automation and Delegation
Filed Under In General | 15 Comments
This series starts with an introduction to the 1000 True Fans concept and solopreneur Alexandria Brown. The first part demonstrates the hundreds of thousands of dollars that can come from a handful of manageable online income streams. The second part highlights three keys to attractive big-ticket VIP memberships and events and finds us exceeding our $1,000,000 goal with only 441 True Fans.
You may want to read these earlier posts for context on today’s topic. And nope, this is not a sponsored case study.
If you’ve been doubting that Ali could possibly do all this by herself, you’re right. There aren’t enough hours in a single day for one person to keep this multi-million dollar machine running and still have a life. And while her business does require outside help, it doesn’t require leased office space and a squad of employees. Believe it or not, Ali manages her $2 million/year business from her home in California with select online services and a small crew of virtual assistants. Read more
Making a Million With 1000 True Fans: Big-Ticket VIP Access for a Few
Filed Under In General | 25 Comments
This series starts with an introduction to the 1000 True Fans concept and solopreneur Alexandria Brown. The first part demonstrates that mastermind-style groups can yield over $600,000 each year with as few as 311 member subscribers, and lists other profitable, manageable online income streams. You may want to read these earlier posts for context on today’s topic. And nope, this is not a sponsored case study.
cc JOE MAD, courtesy of Flickr
Since the previous post, I’ve found much more income than the $387,088 needed to reach the million dollar goal. I revisited the 1000 True Fans post and Ali’s seminar audio to see what should count as True Fan earnings. Kevin Kelly’s full definition of a True Fan is— Read more
Making a Million With 1000 True Fans: Be a Toll Booth on the Information Highway
Filed Under In General, Keep In Touch | 28 Comments
Yesterday I introduced Kevin Kelly’s 1000 True Fans concept of supporting yourself comfortably with a relatively small collection of avid followers. The idea has both skeptics and cheerleaders, there are valid arguments on both sides, and Alexandria Brown is proof that it’s possible. Also, I admitted I can be a Hater, explained why writing this series is critical to my business karma, and noted these are not sponsored posts.
You might want to read the series intro first if you haven’t already.
cc Ian Muttoo, courtesy of Flickr
“The proof of the pudding is in the eating” and I had plenty to nibble on when evaluating straight-from-the-source info that Alexandria Brown earned $2,000,000 in 2007. This post assembles details from her current sales pages and my notes from her Top 10 for 2008 teleseminar to demonstrate how a solopreneur can make $1 million USD with fewer than 1000 True Fans.
My figurings revealed big money in selling information (no surprise there), the mad cash that comes from selling access to information, and the potential in leveraging vendor access to subscribers…those last two caught me off guard. Read more
Making A Million With 1000 True Fans: Case Study Intro
Filed Under In General, Keep In Touch | 17 Comments
One true fan — cc Heraklit, courtesy of Flickr
The idea of supporting yourself comfortably on the proceeds from 1000 True Fans may sound loopy, but the math is straightforward. Get $100 a year from 1000 people and you’ll earn $100,000 each year.
The theory has its inevitable skeptics and hesitants, but Seth Godin believes it’s a concept worth restructuring a business around. Both positions call for a deep think, and it’s also important to ponder collecting a fanbase and improving customer experience.
Because although the math is simple, the execution of a 1000 True Fan Plan can be complex. Surviving and thriving on 1000 True Fans means: Read more
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