Did you catch the 3-part case study about Alexandria Brown’s information marketing money machine? The one where Ali provides 750 Silver Mastermind group members with exclusive access to monthly teleseminars at $47 per month?
The membership fees total $423,000 annually. Yup.
So anyway, this post is an extension of Part 1’s “Selling access to information”. If you missed the series or want a refresher, read: Making a Million With 1000 True Fans: Be a Toll Booth on the Information Highway.
Image credit: *** ___ The System ***
Yesterday I got the inside scoop on a new Ali Brown product. At least, it was new to the Scooper…Scoopee? Anyway…
A Silver Mastermind group member said Ali is offering CD recordings of their monthly teleseminars for $47.
This made no sense to me because the Silver membership already includes a CD-by-mail of that month’s teleseminar. Also, members can download the calls from their exclusive access area.
My question was, “If the members already get a CD by mail, and they can download the calls whenever they want, why would they buy another CD?”
And then Ms. Scoop clued me in— [click to continue…]
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