The Business Peril Of Personality

Filed Under In General | 21 Comments

Personality perils
That’s not personality with a little “p”, as in characteristics of individual behavior…I mean Personality with a big fat “P”, as in celebrity. Everyone has a personality, but famous folks are a Personality.

And with my Passive Income Glasses on, I view that as a problem. As an entrepreneur can be caged by their business because they don’t delegate and outsource day-to-day tasks, a Personality is worse off because they can’t delegate or outsource their role.

They are their job. Their job is them.

Think about it: What if Rachael Ray got sick, or just sick of cooking, and stopped doing her cable shows? Rachael is the shows and the shows are her. If she is paid per show like most TV actors, then she doesn’t get paid if she’s not in front of the camera.

However, Read more

Build It Better: Marketing With Email Courses (eCourses)

Filed Under Build It Better, In General | 37 Comments

Email Course

Image credit: Mzelle Biscotte

When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly.

For example, I was chatting with Tonya from Fake It Until You Make It [an informative ezine I scavenge for free and affordable business tools to review] and she mentioned a free publicity ecourse that had really good content in a not-really-good delivery format.

Based on the ecourse description, I agreed with her assessment that it was overwhelming, but I signed up for it anyway. When the first lesson arrived, what I saw had me wondering if there was something sinister afoot. Read more

Making a Million With 1000 True Fans Case Study: Table of Contents

Filed Under In General, Quotations | 2 Comments

1000 True Fans banner

A quick note: Be sure to check out the comments for each post…lots of good questions, ideas, info, and links

  • Introduction
    • Introducing Ali
    • Me, the Hater
    • My positive and productive penance
  • Part 1: Be a Toll Booth on the Information Highway
    • Selling information
    • Selling access to information
    • Leveraging vendor access to subscribers
    • Om nom nom
  • Part 2: Big-Ticket VIP Access for a Few
    • The keys to VIP treatment
    • Intermission
    • Events for VIPs-to-be (and VIP wannabes)
    • Bzz bzz bzzzzz…
    • So…how does she do it?
  • Part 3: Get a Life With Automation and Delegation
    • Set the autopilot
    • Hand it over
    • How I’m going to automate
  • Wrap-up: Between the Lines
    • Freeing up our time ain’t free
    • A lot goes out before anything comes in
    • A lot goes in before anything comes out
    • Self-motivate or perish
    • This is get rich stuff, but not get rich quick stuff
    • Stamina wins the race, not speed
    • Limitless demand
    • Limitless supply
    • Limited risk
    • Reactions to the potential
    • Dig deep into something deeper
    • Popularity not required

More case studies are coming, along with great tools, tips, and advice for the smallest businesses. Subscribe to my full feed or sign up for email service to stay in the loop…

Image credit: striatic