Tag Archive: case studies

The Perils Of Personality

That’s not personality with a little “p”, as in characteristics of individual behavior…I mean Personality with a big fat “P”, as in celebrity. Everyone has a personality, but famous folks are a Personality.
And with my Passive Income Glasses on, I view that as a problem. As an entrepreneur can be caged by their business because [...]

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Build It Better: Marketing With Email Courses (eCourses)

Image credit: Mzelle Biscotte
When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly.
For example, I was chatting with Tonya from Fake It Until You Make It [an informative ezine I scavenge for free and affordable business tools [...]

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Making a Million With 1000 True Fans Case Study: Table of Contents

A quick note: Be sure to check out the comments for each post…lots of good questions, ideas, info, and links

Introduction

Introducing Ali
Me, the Hater
My positive and productive penance

Part 1: Be a Toll Booth on the Information Highway

Selling information
Selling access to information
Leveraging vendor access to subscribers
Om nom nom

Part 2: Big-Ticket VIP Access for a Few

The keys to [...]

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