Potluck Pricing

Image credit: gabyjalbert

The Value of Value: Snippets on Pricing Our Services brought some great comments from consultants and service providers on how they set and stand by their rates. You Scratch My Back And I’ll Scratch Yours showed the benefits of client incentives, and the comments that followed touched on commissions and the beauty of barter.

With those in mind, let’s chew on a pricing method that’s the flipside of the first post and smells something like the second: letting customers choose what they pay. It’s value-based pricing, but the value is in the eye of the beholder. It’s a reciprocal back scratch, but who scratched first?

Letting customers choose their own price may sound a little crazy (and maybe it is), but crazy or not, folks are giving it a try. Here’s what I’ve seen so far— Read more

Microconsulting Machine

The Answer Machine by Kronick

Post update 8/1/2008: Sorry I’ve had to discontinue this experiment, but it was fun while it lasted! Thanks to everyone who offered up ideas, encouragement, and their hard-earned cash :D

Since I introduced the Twitter-inspired idea of microconsulting last week, there have been plenty of thoughtful questions and helpful feedback.

The idea of providing 140 character answers to business questions was labeled “genius” and “clever”, as well as “stupid” and “ridiculous”.

Big thanks to everyone—from the cheerleaders to the skeptics—for their part in sussing out how this microconsulting thing is gonna work.

From their input, here are questions about 140 Character Consulting that are answered in… …wait for it… …140 characters:

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Open For Business

Image credit: Funwithfood

[Update: Fees for the collaboration and consulting services have been adjusted below based on reader comments and feedback]

With the positive feedback on the Alexandria Brown/1000 True Fans case study and last week’s Publicity Hound critique, I’d like to introduce Big Bright Bulb’s strategic collaboration and consulting services for doing business online. Read more