You Scratch My Back And I’ll Scratch Yours And You Scratch My Back And…
Filed Under In General | 19 Comments
Scratch my back honey by jayaram
Businesses, both large and small, have always revolved around simple exchanges: salt for seeds, dollars for hours, quid pro quo, tit for tat. But why settle for one exchange?
The sweet money is on businesses that tit for tat for tit for tat for tit for…on and on. And it doesn’t have to be a difficult process. In fact, continually profitable rounds of tit/tat can start by simply responding generously to clients who send us new business.
Here’s a customer service relationship glory story that reveals the beauty in business beyond that first tat: Read more
Manage Customer Expectations With Your Business Card
Filed Under Keep In Touch, Look The Part | 19 Comments
Sam Leader of Flying Solo offered this story on setting expectations for customer contact: she got an immediate—though automated—company email reply that promised someone would “get back in touch soon”. Months later she still hasn’t heard from them.
She notes her frustration isn’t because they didn’t reply, but because they failed to keep the promise they made. The first (and only) step she offers to avoid disappointing your own customers is
…review what channels of communication you make available. If your business card includes your landline, mobile and email, then you must be prepared to handle all interaction that follows.
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