The Holy Grail of Swag

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"Staying organized will help you stay focused on your academic work" ~Capella U.

Capella University dishes out fabulous freebies. When I look over the swag (free promotional stuff) they’ve shipped, it seems they’re tuned in to the needs of their learners.

But a keen understanding of their demographic doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and shoulders above, and what this means for your business promotions. Read more

Optimizing the Power of Free

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I have something for you

Swag: any corporate/branded merchandise given out for free to promote the company/brand (urbandictionary.com, #5)

Giving away stuff with your business name on it is a standard promotion tactic. Current customers and potentials will accept whatever goodies you’re handing out with glee. But wielding the power of free can easily demolish our tiny promotion budgets, so read on for tips on giving the right things to the right people. Read more