No logo? Find one at the morgue…
Filed Under Look The Part | 6 Comments
“The first thing you do when you start an organization is get a logo.”
~ Colin Powell, former US Secretary of State
To be creditable as a business you absolutely, positively have to have a logo. Corporate giants are so enamored with logos they spend millions on the perfect visual for their product or service.
And they’re right to do so: it’s important to have a symbol that distills your business concept, uniquely represents your business, and communicates your personal style.
Note that not all logos are images, like the Nike swoosh. A logo can also be text, like Coca-Cola’s recognizable script. However you work it, a logo is a critical part of your business identity. If you have one, great! If you don’t have one, you gotta get one. Start it today… Read more
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