More Fab Swag From Capella U. [Micropost]
Filed Under In General | 4 Comments
When I wrote about Capella University’s wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn’t be topped. I mean, it came with stickers.
But the little beauty pictured above arrived earlier this week, and I just had to share it. It tickles me as much as the planner, and while it pretty much speaks for itself, I will say this:
- It’s smaller than the palm of my hand and easily fits in both my purse and laptop bag
- The carry box is very sturdy and durable
- There are extra staples for the teeny stapler, which is super-nifty
And it totally passes the IttyBiz Test of Great Swag: relevant, appropriate, attractive, practical, coordinating, and “not shit”.
Et tu? Have you received a notably good freebie lately? Lemme know down below…
You Scratch My Back And I’ll Scratch Yours And You Scratch My Back And…
Filed Under In General | 19 Comments
Scratch my back honey by jayaram
Businesses, both large and small, have always revolved around simple exchanges: salt for seeds, dollars for hours, quid pro quo, tit for tat. But why settle for one exchange?
The sweet money is on businesses that tit for tat for tit for tat for tit for…on and on. And it doesn’t have to be a difficult process. In fact, continually profitable rounds of tit/tat can start by simply responding generously to clients who send us new business.
Here’s a customer service relationship glory story that reveals the beauty in business beyond that first tat: Read more
Trying a different schedule: New posts on Monday, Wednesday, and Friday. More time for reading and commenting, and I’ll have breathing room for new BBB goodies, collaborations, and microconsulting.
Image credit: DNY59
When I introduced my strategic collaboration consulting idea earlier this week, anything could have happened in the comments area. Thankfully, I got the same encouraging and helpful feedback BBB commenters give all the business bits that get posted here. And as always, I appreciate every word of it!
We had a good giggle about the alleged cleverness of my 140-character microconsulting service—which inspired yesterday’s Super Genius post—but the larger discussion ignored the nature of my services, and even the technology I’ll use to deliver them. Instead, we bantered about how much I wasn’t charging for it. Read more
DailyOm is a mighty fine example of an email newsletter paired with a multi-faceted website. Observed in toto, it’s a motherlode of strategies and tactics for anyone trying to leverage their published content for online income.
Rather than appproach it as a lengthy case study (it would takes weeks, y’all!), I’ll share nibbles of DailyOm’s workings as I assess them over the next month or so. Keeping you in suspense is not my goal, but offering a thorough picture is. Tricky stuff, because every time I return to the website I spot something new—or at least new to me—so we’ll just take it as it comes, ok?
To start, something(s) I’ve appreciated since my very first email from DailyOm are the lusciously subtle labels they use for the many corners of their site. Read more
Build It Better: Marketing With Email Courses (eCourses)
Filed Under Build It Better, In General | 37 Comments
Image credit: Mzelle Biscotte
When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly.
For example, I was chatting with Tonya from Fake It Until You Make It [an informative ezine I scavenge for free and affordable business tools to review] and she mentioned a free publicity ecourse that had really good content in a not-really-good delivery format.
Based on the ecourse description, I agreed with her assessment that it was overwhelming, but I signed up for it anyway. When the first lesson arrived, what I saw had me wondering if there was something sinister afoot. Read more
Bible Sales: A Marketing Fable
Filed Under In General | 23 Comments
cc PÃ¥l Berge, courtesy of Flickr
Note: You may already know the story, but you don’t yet know my take on it…click here to skip to the moral of the story
A pastor concluded that his church was getting into very serious financial troubles. While checking the church storeroom, he discovered several cartons of new bibles that had never been opened and distributed—and got a great idea. Read more
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