Tag Archive: marketing

More Fab Swag From Capella U. [Micropost]

When I wrote about Capella University’s wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn’t be topped. I mean, it came with stickers.
But the little beauty pictured above arrived earlier this week, and I just had to share it. It tickles me as much as the [...]

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You Scratch My Back And I'll Scratch Yours And You Scratch My Back And…

Scratch my back honey by jayaram

Businesses, both large and small, have always revolved around simple exchanges: salt for seeds, dollars for hours, quid pro quo, tit for tat. But why settle for one exchange?
The sweet money is on businesses that tit for tat for tit for tat for tit for…on and on. And it doesn’t [...]

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The Value of Value: Snippets On Pricing Our Services

Image credit: DNY59
When I introduced my strategic collaboration consulting idea earlier this week, anything could have happened in the comments area. Thankfully, I got the same encouraging and helpful feedback BBB commenters give all the business bits that get posted here. And as always, I appreciate every word of it!
We had a good giggle about [...]

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Whattayacallit? The Power Of Emotional Labeling At DailyOm

DailyOm is a mighty fine example of an email newsletter paired with a multi-faceted website. Observed in toto, it’s a motherlode of strategies and tactics for anyone trying to leverage their published content for online income.
Rather than appproach it as a lengthy case study (it would takes weeks, y’all!), I’ll share nibbles of DailyOm’s workings [...]

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Build It Better: Marketing With Email Courses (eCourses)

Image credit: Mzelle Biscotte
When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly.
For example, I was chatting with Tonya from Fake It Until You Make It [an informative ezine I scavenge for free and affordable business tools [...]

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