Tag Archive: marketing

More Fab Swag From Capella U. [Micropost]

When I wrote about Capella University's wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn't be topped. I mean, it came with stickers. But the little beauty pictured ...

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You Scratch My Back And I'll Scratch Yours And You Scratch My Back And…

Scratch my back honey by jayaram Businesses, both large and small, have always revolved around simple exchanges: salt for seeds, dollars for hours, quid pro quo, tit ...

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The Value of Value: Snippets On Pricing Our Services

Image credit: DNY59 When I introduced my strategic collaboration consulting idea earlier this week, anything could have happened in the comments area. Thankfully, I got the same encouraging and ...

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Whattayacallit? The Power Of Emotional Labeling At DailyOm

DailyOm is a mighty fine example of an email newsletter paired with a multi-faceted website. Observed in toto, it's a motherlode of strategies and tactics for anyone trying to leverage their published content for online income. Rather than ...

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Build It Better: Marketing With Email Courses (eCourses)

Image credit: Mzelle Biscotte When a really good idea is executed in a clearly not-good way, it pays to pause and ponder on what the executor could gain from doing it badly. For example, I was ...

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