If you read Business Card Gallery: Beyond The Template way back in the day, you know that I’m not a big fan of a blank page. Frankly, I hate ‘em.
A blank sheet of paper can be threatening instead of thrilling when there’s a lot at stake or there’s a lot to do. If you’ve ever had writer’s block, you know that putting the first mark on the page can feel like a mammoth, impossible step.
This can also be true on our first encounter with a new process or product. Whether it’s self-help or software or something for dinner, this new thing is a blank page that we stare at and wonder: Where and how do we start?
The smart money is on authors and vendors and service providers who anticipate this question and provide checklists, worksheets, and samples to help new customers get started.
Great examples are everywhere, and so are places where the added value is needed. As you read through these, think on simple tools you could create to add value to your content, give an easy and unintimidating jump start for your service, or provide suggestions on how to use your product. Read more
The Holy Grail of Swag
Filed Under Keep In Touch | 15 Comments
Capella University dishes out fabulous freebies. When I look over the swag (free promotional stuff) they’ve shipped, it seems they’re tuned in to the needs of their learners.
But a keen understanding of their demographic doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and shoulders above, and what this means for your business promotions. Read more
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