Well, duh! Of course I want a free sample…who doesn’t?
Actually, @havi discovered that free doesn’t always work. So before you start passing out bits of your product or service, you’ll first want to chew on:
What to offer,
How much of it to share,
Who you’ll give it to,
What to ask for in return (if anything),
What you’ll get [...]
If you read Business Card Gallery: Beyond The Template way back in the day, you know that I’m not a big fan of a blank page. Frankly, I hate ‘em.
A blank sheet of paper can be threatening instead of thrilling when there’s a lot at stake or there’s a lot to do. If you’ve ever [...]
Capella University dishes out fabulous freebies. When I look over the swag (free promotional stuff) they’ve shipped, it seems they’re tuned in to the needs of their learners.
But a keen understanding of their demographic doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, [...]
