More Fab Swag From Capella U. [Micropost]
Filed Under In General | 4 Comments
When I wrote about Capella University’s wondrous freebies in the Holy Grail of Swag, I truly believed their customized and personalizable academic planner couldn’t be topped. I mean, it came with stickers.
But the little beauty pictured above arrived earlier this week, and I just had to share it. It tickles me as much as the planner, and while it pretty much speaks for itself, I will say this:
- It’s smaller than the palm of my hand and easily fits in both my purse and laptop bag
- The carry box is very sturdy and durable
- There are extra staples for the teeny stapler, which is super-nifty
And it totally passes the IttyBiz Test of Great Swag: relevant, appropriate, attractive, practical, coordinating, and “not shit”.
Et tu? Have you received a notably good freebie lately? Lemme know down below…
Image credit: striatic • courtesy of Flickr
Yesterday, I was Twittering when I should have been writing. Fortunately, my procrastination was rewarded by a tweet from @etherjammer about Good People Day.
Some deliciously over-the-top wine guy had put out a call to action to tweet, blog, and talk today about the good that people do. If you’re looking for the bad that people do, go Read. The. News. Here today, there’s nothing but good 
Read more
The Holy Grail of Swag
Filed Under Keep In Touch | 15 Comments
Capella University dishes out fabulous freebies. When I look over the swag (free promotional stuff) they’ve shipped, it seems they’re tuned in to the needs of their learners.
But a keen understanding of their demographic doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and shoulders above, and what this means for your business promotions. Read more
Optimizing the Power of Free
Filed Under Keep In Touch | 8 Comments
Swag: any corporate/branded merchandise given out for free to promote the company/brand (urbandictionary.com, #5)
Giving away stuff with your business name on it is a standard promotion tactic. Current customers and potentials will accept whatever goodies you’re handing out with glee. But wielding the power of free can easily demolish our tiny promotion budgets, so read on for tips on giving the right things to the right people. Read more
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