The Holy Grail of Swag

"Staying organized will help you stay focused on your academic work" ~Capella U.

Capella University dishes out fabulous freebies. When I look over the swag (free promotional stuff) they’ve shipped, it seems they’re tuned in to the needs of their learners.

But a keen understanding of their demographic doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and shoulders above, and what this means for your business promotions. Read more