What’s So Great About SEO?
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Image credit: Eoseye
Like we talked about earlier, word-of-mouth marketing is tops for spreading the word about a microbusiness. We could spend money on advertising and hope for a return, but it’s more cash flow friendly to get new business referrals from delighted customers, and then pay them a commission for the done deal.
The same apples to online businesses: build the business by providing referral bonuses, whether informally or with an affiliate/commission program. Brick-and-mortar or on the Web, the value in word-of-mouth is how it affordably and effectively extends our message to customers that are beyond our reach.
But online, there’s a way to reach people outside of these typical one or two degrees of separation… Read more
DailyOm is a mighty fine example of an email newsletter paired with a multi-faceted website. Observed in toto, it’s a motherlode of strategies and tactics for anyone trying to leverage their published content for online income.
Rather than appproach it as a lengthy case study (it would takes weeks, y’all!), I’ll share nibbles of DailyOm’s workings as I assess them over the next month or so. Keeping you in suspense is not my goal, but offering a thorough picture is. Tricky stuff, because every time I return to the website I spot something new—or at least new to me—so we’ll just take it as it comes, ok?
To start, something(s) I’ve appreciated since my very first email from DailyOm are the lusciously subtle labels they use for the many corners of their site. Read more
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